The tough economic climate and rising food prices are encouraging people to seek out cheaper alternatives to food shopping. Interestingly, people are finding that the cheaper alternatives are usually the better alternatives.
Which? executive director Richard Lloyd has said: “Aldi and Lidl have climbed to second and third place this year, overtaking Marks & Spencer. And this doesn’t mean compromising on taste, as our tests show they sell a range of products that compete with the premium brands.”
Tesco and The Co-operative received the joint lowest score of 46% with Tesco only receiving 2 out of 5 stars on customer service and store environment.
A spokesman for The Co-operative Food has announced that although the company are clearly disappointed with the results, they are currently implementing plans to modernise and improve the services they offer.
A Tesco spokesman has expressed incredulity at the results, claiming instead that the results don’t correlate with their own customer surveys.
One former Tesco customer has said: “I pass a Tesco convenient store to walk an extra mile to Waitrose.”
Waitrose was Which?’s winner, with an impressive 83% customer satisfaction.
The officially published rankings are as follows:
1. Waitrose 83%
2. Aldi 72%
3. Lidl 68%
4. Marks & Spencer 67%
5. Morrisons 60%
6. Sainsbury’s 57%
7. Asda 51%
8. Tesco 46%
9. The Co-operative 46%
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