The so called ‘creative think tank’ aims to form stronger bonds between Russia and the rest of the globe in a bid to rejuvenate the world’s declining economic, political and social climate.
In a profit-driven environment, many creative ideas are ignored by investors because they reap little immediate reward. Mrs Baturina believes there is a great untouched store of wealth locked within the hundreds of young artists, designers and entrepreneurs who have yet to be given the chance or money to expand and implement their ideas.
The Billionairess claims to be uninterested in immediate profit. In fact, she denounces consumerism as ‘bad for mankind’ and believes the future success of civilization relies predominantly on social rejuvenation. She said:
“I am convinced that human ideas and thoughts are often influenced by the visual. If people are shown horrible things then they become aggressive and horrible themselves. But beauty, on the other hand, brings a peaceful society.”
With more than enough capital to play with, the savvy Russian has invested nothing short of £50 million in ‘intellectual development’. This money will go towards identifying and developing small yet particularly innovative answers to major social problems, which she eventually hopes to transform into workable solutions.
Her main interest is in contemporary Russian art, which she feels deserves more attention from the global art scene. She has devised an awards system to commend original design solutions, and will provide winners with the tuition fees for a top design institute, as well as investment to create prototypes of their concepts.
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