Pincus is part of the ‘jeans and trainers’ revolution in business – the small group of unassuming web-geeks who crept out of Ivy League colleges at the cusp of the Millennium and ended up earning billions.
These bright young things are now radically reshaping the face of business. They’re sacking the suited boardroom generation and opting for outrageous, Willy Wonker-style office environments, with fairgrounds, indoor parks and synthetic games fields designed to boost creativity. Ideas of lunch hour, overtime and 9 to 5 mean nothing to Zynga. This a place where employees take their dogs to work, and where each dog even has its own tag to enter the building.
The building itself is 670,000-square-foot with floors representing levels, like levels in the games the company develops. ‘Levelling-up’ is a gaming concept Pincus has transferred into the workplace. He said:
“We want everyone to own their outcomes, so I speak to every group of new hires and say: ‘We want you to be a CEO of something.’ In effect, we start a new company every month when we launch a new game – there is a big team, a big budget and hopefully revenues being earned. It’s like a start-up, but with more support around you and more probability of success.”
15% of Zynga’s workforce ‘level-up’ at every quarter, providing them with more responsibility, a new job title and a higher salary.
If you are thinking of propelling your business into new and exciting directions, you may benefit from consulting an accountant. Without a solid financial base, no amount of indoor funfairs and fake turf is going to produce a successful business. Please visit our Business Opportunities page for more information.
View and comment on the original article written by Financial Times journalist Chris Nuttall here.