Forget battling crowds to the best pre-Christmas bargains through chilly streets this year.
According to accountancy firm Deloitte, 10% of retail purchases this December will be directly ‘influenced’ by smartphones.
It is thought that shoppers in Britain will make £330 million worth of festive purchases from their smartphones and an additional £500 million from their tablets this year.
These figures highlight how important it is for businesses to optimise their websites for a mobile platform and focus on online marketing to attract the millions of customers using the Internet to compare prices and recommend products to friends.
Online sales are set to rise by 17% over the festive period.
Collin Jeffrey, head of multichannel retail at Deloitte said: “The strongest growth will be found online, with purchases completed on mobile phones double or even triple that of last year.”
Mr Jeffrey has dubbed it the ‘click-and-collect Christmas’, as retailers make their purchases before they go shopping to beat the crowds.
By 2016, it is thought online sales will rise to 18% from the 10% this year. That is the equivalent of £46 billion worth of sales.
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