Shoppers are expected to spend £465 million as they race to find Christmas bargains with the last pay packet until the big day.
Discounts and online deals have driven this year’s sales to record highs as millions forgo the crowds and exhaustion involved with ‘real shopping’ for virtual shopping.
These incredible figures are good news for Amazon, which has just launched a premium fashion store to rival ASOS and Net-A-Porter.
The fashion service went online today, offering a very attractive 50% discount on jeans, coats and accessories to lure the shoppers in.
At its peak delivery time last year, Amazon was sending one delivery lorry every 165 seconds.
Christopher North, managing director of amazon.co.uk, said: “As people increasingly shop on mobile devices and benefit from fast broadband at home, we’re seeing a move towards customers buying their Christmas gifts later in the evening when they are at home relaxing.”
To cope with the huge rise in sales, Amazon has recruited an additional 10,000 employers, while Christmas favourites Marks & Spenser has employed an extra 800.
Family supermarket ASDA has said it is expecting to see a 50% rise in orders through its online delivery service, compared to a normal Monday.
According to a survey commissioned by Royal Mail, 43% of people are planning to do the bulk of their Christmas shopping online this year.
If you’re concerned about New Year debt after Christmas, you could seek assistance from an accountant. To find out how an accountant could help you, please visit our Personal Finances section.
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