Would you want to wedge a bit of online spending between present opening and the Queen’s speech?
Last year, Brits spent £235 million online on the 25th December – a rise of 17% on the previous year. Experts put this down to the popularity of e-readers such as the Kindle, which prompted people to buy and download books from the web instantly.
Forecasts by Experian and IMRG state that this year online spending on Christmas day will top £307 million.
It’s thought that as we unwrap our much-anticipated tablets, smartphones and e-readers, we’ll be immediately logging in and splurging our early payday money on Amazon.
If you’re so desperate to bag a bargain that you’re willing to miss the family game of charades, then you’re in luck. You’ll find up to 80% off select Amazon apps, HD TVs with £90 discounts and 50% of office items like desks and lamps.
Xavier Garambois, vice president of EU retail at Amazon, said: “Many customers are shopping on Christmas Day in a way that has previously only been seen in the retail industry on Boxing Day.”
Last Christmas, one in 40 adults were given an e-reader – amounting to the sale of 1.33 million e-readers. In addition to this, around 640,000 tablets, including the iPad, were sold last Christmas.
Looking to reign in your finances for the coming year? Check out our Personal Finances page for more information.
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