An in-depth survey carried out by Which? has found a range of ‘dodgy deals’ from leading supermarkets. The consumer group analysed the pricing of 75 popular food and drink products for a period of six months and revealed that many ‘special offers’ were not so special after all.
A particularly worrying example of this involves an offer Asda ran for Müller Light Greek style yogurt. The original price of the product was £1.50 but was then raised to £2.18 before going into a ‘two for £4′ offer, leading customers to believe they were getting a good deal when in fact they were paying £1 more than if they had bought them at their original price.
Other such deals involved selling products at a higher price for a matter of days before reducing the price so as to appear discounted.
Back in November 2012 a range of big-name supermarkets including Tesco and Sainsburys agreed to incorporate new principles set out by the Office of Fair Trading into their policies to keep all promotions both fair and meaningful.
A year on and Which? still found a worrying amount of unfair deals. Executive director of Which?, Richard Lloyd said the following:
“We’ve found dodgy discounts across the aisles, and with rising food prices hitting shoppers’ budgets hard we think supermarkets are not playing fair.”
The group is now urging consumers to support their new campaign to help ‘make special offers special’. When questioned the retailers said any promotions highlighted by Which? were genuine mistakes rather than a deliberate attempt to mislead consumers.